The six key principles that
Define our difference & value
Campfire’s guiding principles
Six key principles that define our difference and value
User experience
A great UX design makes business sense, increases user confidence and improves brand engagement.
Frictionless
We smooth the way by developing solutions that remove complex logins, not asking questions we already know the answer to and embracing technologies such as biometrics and facial recognition.
Experiential
We consider the user’s many contexts and devices and build respectful, seamless interactions. The user is unaware of the processes, workflows and integrations behind the scenes – as it should be.
Trustworthy
As a trusted technology partner, our goal is to make you feel in “safe hands” and to align Business and IT objectives in the most efficient manner.
Insightful
Digitising processes creates opportunities to reimagine how we improve both experiences and productivity. We use a variety of methods to collect data and user insight including channel-specific tests across Display Advertising, Paid Search, Paid Social and Owned Platforms, tailoring the approach to your specific organisation and audience.
Common vocabulary
We employ an agreed common vocabulary around the product we’re building, one that’s more about the business than IT but understood by both.

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