People

A very productive and fruitful 30+ years in corporate leadership and 20+ years navigating the online realm, he has skillfully guided major brands and Government organisations through the ever-changing digital landscape. Positioned as a thought leader and trusted advisor, he embraces the role of staying ahead of the curve and foreseeing the next areas of focus for our clients.

Digital veteran and sports tragic, Tim has been leading agencies and agency operations for over 20 years. A founder of 3 successful digital businesses, Tim runs Operations and Delivery at Campfire, in essence running ‘the business of the business’ to  enable the people he works with to perform at their best to achieve client goals. Highly entrepreneurial, Tim’s worked in startups as well as and in larger multi-stakeholder organisations so he understands the needs of both and there isn’t a category he hasn’t worked in. For a little negative balance, in his spare time Tim is an avid Leeds United fan.

Paul is Campfire’s General Manager and Chief Technology Officer, playing a key role in executing the company’s strategy and vision. With over 15 years of experience, Paul provides technical leadership and expertise on client projects, leveraging his background in solution architecture, business analysis, and change management. He has led major deployments across telecom, retail, and government, demonstrating his ability to deliver complex solutions on a global scale. Paul thrives on collaborating cross-functionally to drive innovation.

Jean-Christophe (JC) is a versatile management consultant and facilitator with over 12 years of experience driving strategic initiatives. Leveraging his background in project management, business analysis, and process reengineering, JC identifies problems and implements effective solutions for positive outcomes. His strengths include building cross-functional teams, root cause analysis, and aligning projects to business goals. JC thrives in multicultural environments where he can utilise his interpersonal skills and collaborative approach to deliver technology solutions with strategic impact.

Suji is a dedicated and accomplished professional with over 17 years of Testing experience across key sectors (Finance, Retail, Communication, Government, and Utilities). She brings extensive experience in directing and managing organizational-level Agile and Testing functions across a variety of industries in both organizational delivery and operational environments. From a Testing standpoint, she is proficient in strategic analysis, implementation, and augmentation of testing processes with an in-depth knowledge of all testing phases across different methodologies of the software development lifecycle. As an enthusiastic, conscientious, and reliable professional, her key strengths include her interpersonal and communication skills, as well as having a keen eye for improving Agile and Testing capabilities.

Craig leverages 20 years of experience as an award-winning theatre director to craft impactful user experiences. His deep understanding of human behaviour and storytelling helps turn complex problems into elegant, practical, user-centric solutions. With superpowers in communication, stakeholder management, and human-centered design, Craig is an innovator who spearheads creative teams internationally. His intricate insights into user psychology and journey mapping enable him to drive innovation. Craig is a creative leader and change-maker who inspires teams to reach new heights.

A 35 year career in Marketing that has traversed, Digital, Branding, Advertising, PR, Social & Experiential focused agencies. with the last twenty years focusing on all things digital. My most recent post before this was a regional ECD position for DigitasLBi based in Hong Kong. I love what I do and have enjoyed a very fruitful career working on some of the world’s largest brands, on four different continents and luckily have been recognised by many international award schemes for the work.

As a technical lead expert in Java and Liferay development, Zankar spearheads large-scale CMS builds leveraging 15+ years of experience. Managing development lifecycles end-to-end, she oversees code reviews, implements security protocols, and upholds development best practices. Her leadership focuses on delivering robust configuration, CI/CD pipelines, and integration services. She leverages her deep technical skills and intuitive understanding of business objectives to drive streamlined content management solutions. Her collaborative approach and commitment to excellence position her as a trusted advisor on large CMS initiatives.

With over 15 years of full stack development expertise, Jonathan delivers strategic solutions for leading Australia-based organisations in government, banking, insurance, and telecom. Guiding projects with a focus on simplicity, consistency, and best practices, he builds strong stakeholder relationships and supports team success. Jonathan offers a true Swiss Army knife versatility with deep experience across Adobe, Java, Vue, React, Node, and cloud platforms. He balances technical mastery with an intuitive understanding of business needs to drive positive outcomes. Jonathan’s collaborative approach makes him a trusted partner on complex initiatives.

As Campfire’s Development Manager, Flavius oversees development, delivery, support, and client-managed services for complex multi-tiered legacy and future-state applications. With a focus on continuous improvement, he leads and coordinates teams to advance practices, disciplines, tools, and methodologies. Leveraging robust experience managing end-to-end solutions, Flavius drives new initiatives while ensuring ongoing systems remain secure, scalable, and resilient. His technical expertise and leadership capabilities position him to deliver positive outcomes in fast-paced, dynamic environments.