Western Australia is a globally unique destination. Its geographic assets and its remoteness have spawned a completely unique ecosystem of flora and fauna that create the perfect backdrop to experience our planet’s longest standing culture. Ironically though, some of these same qualities are those that make WA feel out of reach. We needed to create an experience that overcame these perceived hurdles.
Research confirmed that barriers were based on customer perceptions of:
Our solution focused firmly on creating experiences for the Western Australia Tourism website that dispel each of these potential visitor concerns, from interactive functionalities to look and feel, through to the details of content design.