www.westernaustralia.com
The Problem
Western Australia is a globally unique destination. Its geographic assets and its remoteness have spawned a completely unique ecosystem of flora and fauna that create the perfect backdrop to experience our planet’s longest standing culture. Ironically though, some of these same qualities are those that make WA feel out of reach. We needed to create an experience that overcame these perceived hurdles.
Research confirmed that barriers were based on customer perceptions of:
Time
How long will it take to see WA?
Distance
How far away is it and how far apart are attractions?
Cost
Will the cost deliver value for money?
Complexity
What is there to do and how to I get around?
The Solution
Our solution focused firmly on creating experiences for the Western Australia Tourism website that dispel each of these potential visitor concerns, from interactive functionalities to look and feel, through to the details of content design.
Time
Showed visitors they can get to and experience Western Australia within a typical holiday timeframe.
Created an Orientation Map, Adventure Map, and Custom Trip Planner
Distance
Connected people with the most relevant experiences - making them personal, achievable, and worth going the extra mile.
Created a Preference Quiz and Personalised Itineraries
Cost
Elevated the perceived value of a visit to Western Australia to make the cost worthwhile.
Designed a premium, elegant, and sophisticated look and feel
Complexity
Made it effortless to plan a holiday in WA with straightforward logistics.
Created a Custom Trip Planner and prioritised simplicity and useability